The "Choose Jordan" campaign is a social media campaign that aims to promote Jordan as a tourist destination and encourage people who are looking for a safe, friendly, and welcoming travel destination to choose Royal Jordanian airlines to travel to Jordan. The campaign based on the concept of Jordan being a second home for tourists, since Jordan is known with hospitality and is a great place to enjoy with your family. 
The main Goals of this campaign are to increase bookings for Royal Jordanian flights to Jordan, and increase on social media.

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