Client: NFPC - Lacnor
Deliverables: Teaser-Revealer Campaign, key visual, social media series.
Concept: The Teaser-Revealer launch campaign for the new double chocolate product revolves around the concept of "Double Everything," emphasizing double the joy, double the flavor, double the pleasure, and double the delight.
Through a captivating visual art direction that plays on textures and sensational emotions, we aim to create excitement and anticipation among our target audience.
Teaser Phase: During the teaser phase of the campaign, we intrigued the audience with tantalizing glimpses of the product and its indulgent double chocolate goodness. Through teaser visuals and cryptic messages, we builded anticipation and curiosity, leaving our audience eager to learn more about what's to come.
Reveal Phase: In the reveal phase, we unveiled the double chocolate product in all its glory, showcasing its decadent flavor and luxurious texture. Through captivating visuals, we highlighted the sensory experience of indulging in double the chocolate goodness, evoking feelings of joy, satisfaction, and pure delight.
Key Visual
