Client: Lexus Qatar.
Deliverables: Full launch campaign for the LX 700 Hybrid, featuring a hero film, main key visual, and supporting photography tailored for social media.
Concept: The Lexus LX700h marks a bold shift…
A powerful hybrid SUV that redefines what performance looks and feels like. The concept captures this moment of transition, where the sunset becomes a symbol of progress, moving from the conventional to the electrified.
A powerful hybrid SUV that redefines what performance looks and feels like. The concept captures this moment of transition, where the sunset becomes a symbol of progress, moving from the conventional to the electrified.
A unified language of strength and sophistication runs across every touchpoint: film, key visual, and social, all anchored in an art direction that embraces power, elegance, and the beginning of a new era.
Role: Creative Concept & Art direction.
Agency: Ogilvy Doha.
Production: Dow Studios.
Hero Film
Key Visual
Imagery
